Creative Enthusiastic Inspired Collaborator

I specialize in Short Form Video Content, Brand Copy, and Creative Direction. I have gathered experience on film sets, in art galleries, and working with brands. I hope to connect with you soon!

Content Creation

I love to conceptualize short form video content. Keeping a pulse on what is trending is second nature to me. Having worked in the CPG, Food and Beverage, and Start Up Sectors I am not afraid to take chances, and love to adapt content to Subject, Brand Voice, and Community Enagement.
Copywriting

Whether it is brainstorming an email or an Instagram caption, I love maneuvering words. When working specifically with Brand Copy and Voice I aim to reflect that, and contribute to a cohesive Digital Footprint.
Creative Direction

Collaboration, a good brainstorm, and inspiration are my favorite job duties. Having pitched Creative Decks, and ultimately photographing and directing deliverable brand assets. I have experience directing both video and photography shoots, as well as photographing and recording content.

Portfolio Work

Video Content - Creative Direction - Design Assets - Brand Events & Partnerships

Video Content

Today, short form video content rules social media channels. It communicates a lot in a short amount of time. Trends are constantly cycling in and out, but I have found that short form video content can easily lead to brand exposure. There are many strategies that have proved to be successful. Here, you see both a simple platform tutorial and a User Generated Content (UGC) style videos. In order to make successful branded content in this form it is about asking yourself what aspect of the product am I trying to share?

Creative Direction

My approach to most projects comes from my art background. Aesthetics matter, especially when you are telling a story. In the fall of 2024 I had the pleasure of co-curating Christina McNeill’s first solo photography show. I worked closely with the artist, beginning with the conception working with her all the way until the closing of her show. I offered my expertise in the show’s concept, photo culling, spatial event design, and marketing the event.

video by Kyle Smith @87andsmith

Digital Design

In the current state of digital marketing, branded assets matter. Designing elegant advertisement assets with a clear goal is important. At Design League, I have created multiple ads for various social platforms.

Brand Events & Partnerships

The purpose of marketing is exposure and getting in front of the right people. Experiential marketing provides connection by fostering community outside a brand’s digital presence. In the summer of 2024, I steamrolled Design League’s summer pop up in San Francisco’s Union Square. This project involved conceptual design, event coordination, and successful brand partnerships. Creating memorable experiences that help grow a brand’s awareness is is a tried and true tactic for brand growth.